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# On fishes, frames, and messes
- URL: https://www.leadingsapiens.com/lsw-70/
- Published: 2025-08-29T14:35:59.000Z
- Updated: 2025-08-29T14:35:59.000Z
- Author: Sheril Mathews
- Tags: Newsletter

## Knowing what *they* like

> I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms. So **when I went fishing, I didn’t think about what I wanted. I thought about what they wanted.**  
>  
> —Dale Carnegie

All too often, we are so gung-ho on our own point of view, we forget what the other person really wants. This applies to both first dates and executive pitches. Are you speaking your language or your stakeholders’ language? 

Related:

- [How to balance advocacy with inquiry](https://www.leadingsapiens.com/advocacy-and-inquiry/)

[Balancing Advocacy and InquiryMost advice on leadership communication focuses on getting better at advocacy – crafting the message, effective delivery, and so on. What leaders forget is to balance their advocacy with equal amounts of inquiry. How are the two different and why does it matter? I take a closer look at the critical![](https://storage.ghost.io/c/f8/9d/f89daf93-3d0f-4664-8a9e-573c30f7ca75/content/images/icon/LS-logo-64.png)Leading SapiensSheril Mathews![](https://storage.ghost.io/c/f8/9d/f89daf93-3d0f-4664-8a9e-573c30f7ca75/content/images/thumbnail/1-2.png)](https://www.leadingsapiens.com/advocacy-and-inquiry/)

- [Filters in play when we communicate](https://www.leadingsapiens.com/filters-in-communication/)

[Filters in CommunicationWhen we communicate, there are several layers of invisible filters that can muddle the message. Knowing the most common communication filters we use can help avoid the traps of miscommunication and make sure our message gets across. Why we use filters One key aspect of leadership is that your words![](https://storage.ghost.io/c/f8/9d/f89daf93-3d0f-4664-8a9e-573c30f7ca75/content/images/icon/LS-logo-65.png)Leading SapiensSheril Mathews![](https://storage.ghost.io/c/f8/9d/f89daf93-3d0f-4664-8a9e-573c30f7ca75/content/images/thumbnail/Filters-in-Communication.png)](https://www.leadingsapiens.com/filters-in-communication/)

## Pay attention to your frame

> While on a family vacation in Santa Fe, New Mexico, a father and his three‐year‐old daughter were out for a stroll. While stopping to admire a particularly beautiful landscape, the father took a picture of his little girl against this lovely backdrop. This was long before the days of the smartphone camera. The girl had been told by her father many times that film had to be taken to a special store to be developed and that it would be several days before they could see their photographs. Although she knew this information, she asked the question anyway, as three‐year‐olds are so prone to do, **“Why can't we see the picture right now?”** Her father patiently offered the explanation yet again, but this time her question settled into his mind in a way it hadn't before… Why *can't* we see the picture right now?  
>  
> Later, **Edwin Land, founder of Polaroid,** would recall that day in 1943 and he would add that “within an hour, the camera, the film, and the physical chemistry became clear.” As an armchair physicist, he worked out in his head a new kind of photography system that would include all of the components of a conventional darkroom in a single handheld device – even before they returned from their walk. He called his patent attorney that same day. **There was a certain power in the way in which his daughter asked her question. It caused Land to ask the question of himself, a question he had never really considered before. Questions can be powerful.**  
>  
> — From [Strategic Doing](https://amzn.to/3V9dUC9?ref=leadingsapiens.com)

The way we frame our question (and answer) goes a long way in how others respond to it. How much time have you spent designing the frame you'll use?

Related pieces:

- [Power of framing in creating Psychological Safety](https://www.leadingsapiens.com/leaders-framing-psychological-safety/)

[The Power of Framing in Creating Psychological SafetyFraming is a key skill to create psychological safety and improve performance. But most leaders are unaware or don’t know how to get better at it.![](https://storage.ghost.io/c/f8/9d/f89daf93-3d0f-4664-8a9e-573c30f7ca75/content/images/icon/LS-logo-66.png)Leading SapiensSheril Mathews![](https://storage.ghost.io/c/f8/9d/f89daf93-3d0f-4664-8a9e-573c30f7ca75/content/images/thumbnail/photo-1486520299386-6d106b22014b-7)](https://www.leadingsapiens.com/leaders-framing-psychological-safety/)

## Messes vs problems

> Managers are not confronted with problems that are independent of each other, but with dynamic situations that consist of complex systems of changing problems that interact with each other. I call such situations *messes.*  
>  
> Problems are abstractions extracted from messes by analysis; they are to messes as atoms are to tables and charts . . . Managers do not solve problems: they manage messes.  
>  
> — Russ Ackoff quoted in [The Reflective Practitioner](https://amzn.to/3JSBhNC?ref=leadingsapiens.com)

You get paid a lot more if you can solve undefined “messes” instead of well-defined “problems.” Conflating the two is a persistent source of [frustration](https://www.leadingsapiens.com/frustration-tolerance/) and also opportunity.

Related :

- [Why problem-solving is overrated. And problem-setting is more critical.](https://www.leadingsapiens.com/problem-setting-problem-solving/)

[Problem-Solving is Overrated. Problem-Setting is More Critical.Almost everyone has the term “problem-solving” featured prominently in their resumes. Conversely, barely anyone uses the term “problem-setting”. Except in complex domains like leadership, problem-setting is often more critical than problem-solving. What is problem-setting, how is it different from good old problem-solving, and why is it critical to effective leadership?![](https://storage.ghost.io/c/f8/9d/f89daf93-3d0f-4664-8a9e-573c30f7ca75/content/images/icon/LS-logo-68.png)Leading SapiensSheril Mathews![](https://storage.ghost.io/c/f8/9d/f89daf93-3d0f-4664-8a9e-573c30f7ca75/content/images/thumbnail/Problem-Setting-vs-Problem-Solving.png)](https://www.leadingsapiens.com/problem-setting-problem-solving/)

- [Adaptive challenges are very different from technical problems.](https://www.leadingsapiens.com/technical-problems-vs-adaptive-challenges/)

[Technical Problems vs Adaptive ChallengesIf you’re a leader, you’ve likely faced a problem that refused to be solved by your usual methods. A problem that made you question everything you knew about leadership. Consider this scenario: You’re a senior manager, respected for solving complex business challenges. But now, you’re confronting an issue that’s defying![](https://storage.ghost.io/c/f8/9d/f89daf93-3d0f-4664-8a9e-573c30f7ca75/content/images/icon/LS-logo-69.png)Leading SapiensSheril Mathews![](https://storage.ghost.io/c/f8/9d/f89daf93-3d0f-4664-8a9e-573c30f7ca75/content/images/thumbnail/Technical-Problems-vs-Adaptive-Challenges.png)](https://www.leadingsapiens.com/technical-problems-vs-adaptive-challenges/)

## Recent newsletter editions ICYMI

- [Language that keeps you stuck: Seven competing languages of leadership](https://www.leadingsapiens.com/competing-languages-of-leadership/)

[Competing Languages of LeadershipLeadership advice often focuses on communication style: how to be clearer, more persuasive, etc. While valuable, these tactics eventually hit a ceiling. You learn techniques but revert to old patterns under pressure, or the improved “delivery” somehow doesn’t create the changes you hoped for. That’s because language operates at a![](https://storage.ghost.io/c/f8/9d/f89daf93-3d0f-4664-8a9e-573c30f7ca75/content/images/icon/LS-logo-70.png)Leading SapiensSheril Mathews![](https://storage.ghost.io/c/f8/9d/f89daf93-3d0f-4664-8a9e-573c30f7ca75/content/images/thumbnail/Seven-Competing-Languages---Kegan--Lahey-1.png)](https://www.leadingsapiens.com/competing-languages-of-leadership/)

- [Career myths and lies we are sold](https://www.leadingsapiens.com/career-myths/)

[Career Myths: Lies We Are SoldI recently wrote a piece on leadership myths. While writing, I realized these weren’t just organizational myths. They’re also personal myths about careers. The same cognitive leaps that make us believe in heroic CEOs also lead us to fall for formulaic career paths. The attribution errors that distort![](https://storage.ghost.io/c/f8/9d/f89daf93-3d0f-4664-8a9e-573c30f7ca75/content/images/icon/LS-logo-71.png)Leading SapiensSheril Mathews![](https://storage.ghost.io/c/f8/9d/f89daf93-3d0f-4664-8a9e-573c30f7ca75/content/images/thumbnail/Career-Myths-vs-Reality.png)](https://www.leadingsapiens.com/career-myths/)